Gupshup
One of India's largest WhatsApp BSPs, now with AI agents
Gupshup runs conversational messaging at scale across WhatsApp, RCS and SMS, with a bot studio and AI agents layered on top. It bills in INR with a GST invoice and is a default choice for high-volume Indian messaging.
In short: Gupshup is an AI tool for whatsapp & conversational commerce, customer support and marketing & seo, priced free, with paid plans available. For Indian buyers it bills in INR, issues a GST-compliant invoice, accepts UPI / RuPay, can keep data in India and is made in India. On the AIproducts.in India-readiness checklist it scores 7/7. Indian languages with first-class support: Hindi, Tamil, Telugu, Bengali, Marathi, Kannada, Gujarati. Editors last reviewed this listing on 2026-09-08.
India-readiness
- Made in IndiaYes
- Pricing shown in INRYes
- Bills natively in INRYes
- GST-compliant invoiceYes
- UPI / RuPay / India cardsYes
- India data residency optionYes
- Indian legal entity / supportYes
- DPDP Act posturepartial
The score above (out of 7) covers these 7 checks; DPDP Act posture is tracked separately below and isn’t counted toward it.
Indian languages: Hindi, Tamil, Telugu, Bengali, Marathi, Kannada, Gujarati
India-readiness data is compiled by our editors from public vendor information and may be out of date. Verify GST invoicing, data residency and pricing with the vendor before you buy.
Strengths
- One of the largest WhatsApp BSPs in India
- Bot Studio and AI agents on top of messaging
- INR billing with a GST invoice
Watch-outs
- Pricing and support experience vary by account size
- The product surface feels fragmented
WhatsApp & conversational commerceCustomer supportMarketing & SEOWhatsApp commerce & supportMultilingual customer supportD2C marketing & ads
Gupshup — frequently asked questions
- Does Gupshup provide a GST invoice in India?
- Per our editors' compilation, Gupshup can issue a GST-compliant tax invoice carrying a GSTIN, so the spend can be claimed as input tax credit. Confirm the current position with the vendor before you buy.
- Is Gupshup priced in rupees?
- Gupshup shows INR pricing and bills natively in rupees. It is priced free, with paid plans available.
- Can I pay for Gupshup with UPI or a RuPay card?
- Yes — our notes indicate Gupshup accepts India-issued payment methods such as UPI or RuPay without heavy forex friction.
- Does Gupshup store data in India?
- Gupshup offers a data storage or processing option in an India region, which matters for data-localisation requirements. Documented DPDP Act (2023) posture: partial.
- Which Indian languages does Gupshup support?
- Gupshup has first-class support for Hindi, Tamil, Telugu, Bengali, Marathi, Kannada, Gujarati, according to our editors' review.
- How India-ready is Gupshup?
- Gupshup scores 7 out of 7 on the AIproducts.in India-readiness checklist, which covers: made in India, INR pricing, native INR billing, GST invoice, UPI/RuPay acceptance, India data residency, and an Indian legal entity or support presence. Gupshup is a made-in-India product.
- What are the alternatives to Gupshup?
- Comparable tools tracked on AIproducts.in include WATI, Interakt and Yellow.ai. Each tool page compares them on India-readiness, pricing and Indian-language support.