Best AI tools for multilingual customer support in India
Deflection bots and agent-assist tools that can hold a conversation across Indian languages and hand off cleanly to a human when they can't.
Our current pick
Indian-language LLMs, speech and translation, hosted in India
| Tool | India score | Pricing | GST invoice | Indian languages |
|---|---|---|---|---|
| Sarvam AI | 7/7 | Free tier available | Yes | 10 |
| Freshworks Freddy AI | 7/7 | from $29/mo | Yes | 1 |
| Gupshup | 7/7 | Free tier available | Yes | 7 |
| Krutrim | 7/7 | Free tier available | Yes | 7 |
| Observe.AI | 6/7 | Custom pricing | Yes | 3 |
| Yellow.ai | 6/7 | Custom pricing | Yes | 9 |
| WATI | 5/7 | from $49/mo | Yes | 1 |
Sarvam AI
Chatbots & assistants · Translation & languages
Indian-language LLMs, speech and translation, hosted in India
Freshworks Freddy AI
Customer support · Sales
Copilot and insights across Freshdesk and Freshsales
Gupshup
WhatsApp & conversational commerce · Customer support
One of India's largest WhatsApp BSPs, now with AI agents
Krutrim
Chatbots & assistants · Translation & languages
Ola's Indian-language AI assistant and India-hosted GPU cloud
Observe.AI
Customer support · Sales
Contact-centre conversation intelligence and agent assist
Yellow.ai
Customer support · Chatbots & assistants
Enterprise voice and chat automation with Indian-language support
WATI
WhatsApp & conversational commerce · Customer support
WhatsApp API, team inbox and chatbot popular with Indian SMBs
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