WhatsApp & conversational commerce
WhatsApp Business API platforms with AI for catalogs, carts, support and campaigns.
4 tools, sorted by India-readiness.
Read the full buying guide: Best AI tools for WhatsApp customer support in India →
| Tool | India score | Price | Free plan | GST invoice | Indian languages |
|---|---|---|---|---|---|
| Interakt | 7/7 | from ₹2,799/mo | No | Yes | 1 |
| Gupshup | 7/7 | Free tier available | Yes | Yes | 7 |
| Yellow.ai | 6/7 | Custom pricing | No | Yes | 9 |
| WATI | 5/7 | from $49/mo | No | Yes | 1 |
Choosing a WhatsApp commerce platform
Every platform here sends messages through Meta's WhatsApp Business API, so the per-conversation charges from Meta come on top of whatever the platform costs. Compare platforms on inbox and automation features, Shopify and catalogue integrations, and support — not on the messaging rate alone.
Interakt is built for Indian D2C and Shopify stores, from ₹2,799 a month, with a GST invoice and India data hosting; its AI is lighter than the enterprise platforms. Gupshup is one of India's largest WhatsApp providers, with AI agents, a free tier and seven Indian languages, though pricing and support vary by account size. WATI, popular with SMBs, starts at $49 a month, bills in rupees with a GST invoice, but doesn't store data in India. Yellow.ai is enterprise, with custom pricing.
Our take
A Shopify store should trial Interakt first; a business that needs multilingual bots or higher volumes should look at Gupshup. Get an all-in monthly quote including Meta fees for your expected message volume before signing up.