Best AI tools for WhatsApp commerce and support in India
WhatsApp is the storefront and the support desk for millions of Indian businesses. These platforms layer AI on the WhatsApp Business API for catalogs, cart recovery, broadcast campaigns and multilingual chat support.
| Tool | India score | Pricing | GST invoice | Indian languages |
|---|---|---|---|---|
| Interakt | 7/7 | from ₹2,799/mo | Yes | 1 |
| Gupshup | 7/7 | Free tier available | Yes | 7 |
| Yellow.ai | 6/7 | Custom pricing | Yes | 9 |
| WATI | 5/7 | from $49/mo | Yes | 1 |
Setting up WhatsApp commerce, step by step
Start with one flow that already costs you time — order-status questions, abandoned carts or appointment reminders — and automate only that. Connect your catalogue or Shopify store, write two or three message templates for Meta to approve, and route anything the bot can't answer to a human inbox. Add broadcasts only after the basics work, because promotional messages cost more per conversation and annoy customers when they're poorly targeted.
What it really costs
Your bill has two parts: the platform fee and Meta's per-conversation charges, which every platform here passes on. Interakt starts at ₹2,799 a month, WATI at $49 a month, Gupshup has a free tier, and Yellow.ai quotes custom enterprise pricing. Gupshup, Interakt and WATI all issue GST invoices, so a registered business can claim the tax back. Ask each vendor for an all-in estimate for your expected monthly conversations before choosing.