WATI vs Gupshup vs Interakt: WhatsApp Business API pricing in India
The three WhatsApp Business API platforms Indian businesses most often shortlist, compared on what you actually pay each month: the platform fee, per-message charges for marketing, utility and authentication messages, the users included, and GST.
For "wati vs gupshup", "gupshup pricing", "interakt pricing", "wati pricing" and other WhatsApp API cost research. Last reviewed 2026-11-06.
The verdict
- Choose Interakt 🇮🇳 7/7 · from ₹2,799/mo
for Shopify and D2C stores that want a fixed monthly fee and published per-message rates. Growth is ₹2,799 a month plus taxes, with marketing messages at about ₹0.96 each and utility messages at ₹0.15. - Choose WATI 🇮🇳 5/7 · from ₹2,699/mo
for a shared team inbox and no-code chatbots for a small team. Growth is ₹2,699 a month billed quarterly for 3 users, but message rates sit in a separate rate card, so ask for it before you sign. - Choose Gupshup 🇮🇳 7/7 · Free tier available
for pay-as-you-go with no platform fee: you top up a prepaid wallet and pay per message plus 18% GST, with 10 agent seats and 1,000 AI messages a month included. It suits high volume and developer-led teams more than a shop that just wants a simple inbox.
| Tool | India score | Pricing | Bills in INR | GST invoice | Free plan | Indian languages |
|---|---|---|---|---|---|---|
| Interakt | 7/7 | from ₹2,799/mo | Yes | Yes | 14-day trial | Hindi |
| WATI | 5/7 | from ₹2,699/mo | Yes | Yes | 7-day trial | Hindi |
| Gupshup | 7/7 | Free tier available | Yes | Yes | Free tier | 7 languages |
How we picked
The shortlist is drawn from the AIproducts.in catalogue and ordered by the India-readiness score unless a head-to-head order is stated. The verdict is our editors’ read of where each tool fits. India-readiness data is compiled by our editors from public vendor information and may be out of date. Verify GST invoicing, data residency and pricing with the vendor before you buy.
FAQ
- How much does the WhatsApp Business API cost in India?
- You pay two things: the platform's own fee and a charge for each template message you send. As checked on 6 November 2026, the platform fee is ₹0 on Gupshup's self-serve plan, ₹2,699 a month on Wati Growth (billed quarterly) and ₹2,799 a month on Interakt Growth. Message charges depend on the category. On Interakt Growth they are ₹0.958 for marketing, ₹0.150 for utility and ₹0.128 for authentication, and service replies are free for the first 1,000.
- Is WATI cheaper than Gupshup?
- On paper, Gupshup's self-serve plan is cheaper because it has no monthly platform fee and includes 10 agent seats. But its pricing page doesn't list per-message rates, and its FAQ mentions a ₹5,999 monthly fee without explaining it, so get the rate card and the plan terms in writing. Wati's ₹2,699 Growth plan is a fixed, predictable cost for up to 3 users, with message charges on top.
- Do WATI, Gupshup and Interakt include GST?
- No. Prices are quoted before tax: Interakt lists plans as plus taxes, and Gupshup adds 18% GST to wallet top-ups. All three bill in rupees and can issue a GST invoice, so a registered business can claim the GST back as input tax credit.
- Which one has a free trial?
- Wati has a 7-day free trial on every plan. Interakt offers a free trial too; it was 14 days when we last confirmed the length, though its pricing page no longer states it. Gupshup has no monthly fee on its self-serve plan, so you only pay for messages you send.
- Which of these WhatsApp API platforms bill in rupees or give a GST invoice?
- Per our editors' compilation, 3 of the 3 bill in INR and 3 issue a GST-compliant invoice with a GSTIN. The comparison table on this page marks each one. Confirm the current position with the vendor before you buy.
- Which of these WhatsApp API platforms is the most India-ready?
- On the AIproducts.in India-readiness checklist, Interakt scores highest here (7/7). "Best" still depends on the job — the verdict above says which tool fits which need.
- Do any of these WhatsApp API platforms keep data in India?
- 2 of the 3 offer an India data-residency option, according to our notes. If data localisation is a hard requirement, check the specifics in your contract.
- Which of these WhatsApp API platforms have a free plan?
- 1 of the 3 have a genuine free tier or are fully free (a time-limited trial is not counted). Each tool page lists the free-plan limits and the paid upgrade price.
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