Image generation

Text-to-image models and AI image editors for design and marketing assets.

8 tools, sorted by India-readiness.

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Image generation AI tools compared
ToolIndia scorePriceFree planGST invoiceIndian languages
Canva Magic Studio5/7from ₹500/moYesYes3
Adobe Firefly5/7from $9.99/moYesYes—
Midjourney1/7from $10/moNoNo—
Ideogram1/7from $8/moYesNo—
Leonardo AI1/7from $12/moYesNo—
Runway1/7from $15/moNoNo—
ReWords AI0/7from $9.99/moNoNo—
Everygen AI0/7from $8.33/moNoNo—

Choosing an AI image generator

Decide what the images are for. For concept art and striking visuals, Midjourney is the reference point, but it has no free tier, bills in dollars and is weak at text inside images and precise product shots. Ideogram is the one to try when the image needs legible text, such as a poster or a thumbnail. Leonardo AI offers many fine-tuned models for game, product and marketing art, at the cost of a steeper learning curve.

For commercial work, Adobe Firefly is built to be commercially safe and sits inside Photoshop and Adobe Express. Its monthly generative-credit cap is easy to burn through on a real project, so check the allowance before you commit.

Rupee pricing and GST invoices

Only two tools in this category bill in rupees with a GST invoice: Canva Magic Studio (from ₹500 a month) and Adobe Firefly. Everything else — Midjourney, Ideogram, Leonardo, Runway and the smaller generators — bills in US dollars with no Indian GST invoice, so a registered business pays under reverse charge.

Our take: Canva is the practical default for Indian marketers making everyday social and ad creatives. Add Midjourney or Ideogram when you need a specific look or accurate text, and be cautious with newer credit-based generators that don't name the company behind them.

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